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Case study
E-commerce

Darcii Hair — Luxury E-Commerce

Built the full e-commerce website for Darcii Hair, a luxury hair brand selling wigs, bundles, extensions, and salon services. The platform includes a complete shopping experience — product catalogue, wishlist, cart, and order management — with Monnify integrated for Nigerian bank transfers and card payments. A service booking flow handles salon appointments alongside product purchases, and WhatsApp integration provides a direct customer support channel.

The problem

A premium hair brand needs a storefront that matches its calm luxury positioning — with real payment processing built for a Nigerian audience.

Built the full e-commerce website for Darcii Hair, a luxury hair brand selling wigs, bundles, extensions, and salon services. The platform includes a complete shopping experience — product catalogue, wishlist, cart, and order management — with Monnify integrated for Nigerian bank transfers and card payments. A service booking flow handles salon appointments alongside product purchases, and WhatsApp integration provides a direct customer support channel.

The approach

Started from the brand positioning — calm luxury — and built every product and checkout flow to feel considered, not transactional.

Integrated Monnify as the primary payment gateway for its strong local Nigerian bank transfer support alongside card payments.

Designed a dual-purchase model where a customer can add both a physical product and a salon service appointment to the same cart and checkout.

Used WhatsApp as a support channel rather than a generic contact form — matches how the brand's existing customers already communicate.

What was used

Laravel for the backend application, REST API, and Blade-templated frontend.

MySQL for product, order, customer, and booking records.

Monnify SDK for bank transfer and card payment processing.

WhatsApp Business API link for embedded customer support.

The outcome

Delivered a storefront that matches the brand's luxury positioning with a clean, distraction-free shopping flow.

Monnify integration opened local bank transfer payments to Nigerian customers who prefer not to use cards online.

Appointment booking alongside product checkout increased average order value per session.

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